Knowing the basic massage techniques is only a small aspect of planning and running a massage therapy clinic. For your clinic to thrive, you must have some business skills to go along with your massage techniques as well. The most important starting point to determine your capacity to run a massage business is through a business plan for massage therapy.
Over the last decade since retirement, I have spent quite a bit time consulting and helping young startup entrepreneurs build business plans, and consider strategic marketing opportunities. Sometimes entrepreneurs are creating these plans so that everyone on their team clearly understands what they’re about to do, and other times they need a solid business plan to take to a bank, an investor, a venture capitalist, or some other source of funding.
The first five components of a business plan provide an overview of the business opportunity and market research to support it. The remaining five components of the plan focus mainly on strategy, primarily the marketing, operational, financial and management strategies that that firm will employ. This article details these elements.
If you are going to search for an investment of capital – a loan or an investment from private equity sources, you are definitely going to need a Business Plan (BP). Despite the level of work involved, a BP can prepare you for the obstacles ahead and help ensure your success.
You know you “should” plan, and yet when it comes to organising a business planning session the excuses come thick and fast. In my decades of working with businesses and helping them plan, I have observed the excuses why they don’t plan fall into two categories depending on personality types.